The WholeFiber product is sold in physical stores and online. Marianne says: “For our online sales we were looking for new packaging that would fit through the letterbox. This wish was also clearly expressed in our customer survey. If the buyer is not at home at the time of delivery of a mail package, he or she has to pick up the package at a pickup point and be there on time. This is sometimes inconvenient. It would be more efficient if WholeFiber could just go through the mailbox.” The solution was simple: in addition to in a jar, offer the product in a pouch! Who could help her with that?

Marianne had several suppliers in mind. “I find it important that a partner thinks along, shares knowledge and advises. These were our first pouches, so I wanted to do it right the first time. Sustainability is important to us: the chosen packaging is 100% recyclable.” At the Pouch Factory, we invited her for a consultation. “I really liked the contact, it felt right away. When I was back in the car, I already received information about the planning of next steps – including delivery times. From the beginning the lines of communication were short and the Pouch Factory was very attentive to our business.”

WholeFiber’s pouches are now on the market. What do customers think of them? Marianne: “We get many enthusiastic reactions, users find the packaging very beautiful and above all very practical. The fact that the pouches fit through the mailbox is highly appreciated. Customers can opt for ordering convenience: every month the package of intestinal health is then automatically delivered to the mailbox.” The flexibility of the pouches can be seen in several areas. “Some order a jar first and then order the pouches as a refill pack. When traveling, a pouch is easier to carry than a jar. In retrospect, the convenience offered by the pouch really turns out to be a big plus. It was a good choice to introduce this packaging.”