Packaging is your product’s calling card. It has to convey the feeling you have in mind. Lisa Haesevoets, owner of Nordica 31, says, “The sample box helped me make the right choices in advance.”
Handy sample box
Lisa requested a sample box from us: a box of pouches in different materials, sizes and closure options. “It was really nice that I had the opportunity to feel the quality beforehand,” she says. “The sample box also allowed me to test how my granola would look in the packaging. For me it was essential that the packaging remained tightly sealed and no air could get in – that was absolutely fine. In addition, the look and feel of the packaging was important; the sample box helped me make the right choices. There is no better way to judge a concept packaging than when you have it in your hands yourself.” How was the contact with the Pouch Factory? “I’m busy with my business all day and work on a tight schedule, so it’s nice when a partner is flexible. I definitely saw that with the Pouch Factory. I never had to wait long for a response and I’m sure that if I had asked for another sample, they would have taken care of that right away.”
Many possibilities
At the Pouch Factory, you can have the design for your pouch created by our specialists or collaborate with an external designer. Lisa chose the latter: “I am very consistent in my design and have my own designer. This was no problem at all for the Pouch Factory – in fact, they were very helpful. They sent me the dimensions of the pouch and clearly explained the different possibilities so that my designer could get started right away. What struck me was that we could go in any direction. That was super. My designer was able to start immediately with a proof, where we had our design reflected in natural elements and a blue color.”
Unique pouch
How do you like the end result? “I’m extremely happy with it,” Lisa laughs. “It’s different from what you usually see in the industry. Customers also give back that they really like it, so who knows, maybe it will help with sales.” What has impressed her most about the collaboration? Lisa: “I think the Pouch Factory’s wide range of products is really unique. And the fact that you can have the packaging printed, I haven’t seen that at any other company. You really notice that the Pouch Factory specializes in this kind of packaging – that gives a familiar feeling. When my supply runs out, I will definitely order again. I also plan to promote new products, I definitely want to have a pouch developed for that too!”
