“Surprised at the rapid production of the Pouch Factory ”
DressagePro is committed to the health of horses with their range of natural supplements. In the webshop you can find everything you need to support your horse: whether it is for the stomach and intestines, muscles, joints or reducing stress. In this article, Christy-Anne of DressagePro explains how the collaboration with the Pouch Factory came about and what it has yielded.
DressagePro’s supplements were already packaged in pouches. For a new stock they were looking for a new partner. Christy-Anne explains, “We wanted to cooperate with a company based in the Netherlands. Our previous collaboration with a foreign company involved a language barrier, which cost a lot of time and energy. This hampered quick switching and caused longer delivery times.” The company set out to investigate, coming across several companies. “The Pouch Factory gave us a good feeling,” says Christy-Anne. Why, “Their focus on sustainability was a big plus. This fits perfectly with our natural supplements. In addition, the consultation went very nicely: there was an informal, open atmosphere. You could tell from everything that they fully stand behind their product, which gave us immediate confidence.”
To find out which pouch would suit DressagePro best, we offered them a sample box. Christy-Anne explains, “For us it was essential that the pouch was made of environmentally friendly material. Since we sell natural products ourselves, we wanted the packaging to match that. The sample box contained several pouches, varying in the degree of recyclability. We immediately noticed that these stand-up pouches were much sturdier than our current packaging, and the colors also came out better. In terms of size, we were quick to decide: we wanted to keep the same dimensions as our current packaging.” It was important to DressagePro that the material provided sufficient protection for the supplements. Christy-Anne explains: “Horse stables are often damp; the supplements must be well protected against mold. In addition, it is useful if the stand-up bag can withstand a bump. Fortunately, we found clear information about the material on the back of the pouch, which made it easier for us to make an informed choice.”
DressagePro engaged an in-house designer to create a design for their new pouch. “To get this design printed properly, some things needed to be adjusted,” Christy-Anne explains. “The Pouch Factory did not hesitate to help with this. We saw that helpfulness later on. We still had a lot of stock of two products, so they were still in the old packaging. That didn’t look nice on the website. The Pouch Factory offered to digitally edit the photos, which was really a godsend. Thanks to their help, our website now looks clean and consistent.” What stood out to her about our collaboration? “Especially the friendly and personal contact. I could always app or email them and got a quick response. There was never any miscommunication. Our orders were confirmed within a few hours and I was very surprised at the production speed. For example, we recently placed an order of about 4,000 bags, which was delivered within just four weeks. How fast is that!” Currently DressagePro is working with us on a new project. We are looking forward to another pleasant cooperation!
