At the Pouch Factory, we value sustainability and quality. Let that be exactly what Ekopura Nutrition also stands for. How did our collaboration come about? Lars Blom, founder of Ekopura Nutrition, tells us more about that in this article.
“EkopuraNutrition”
At the Pouch Factory, we value sustainability and quality. Let that be exactly what Ekopura Nutrition also stands for. How did our collaboration come about? Lars Blom, founder of Ekopura Nutrition, tells us more about that in this article.
The family business Ekopura Nutrition was founded in 2015. Says Lars: “My brother and I were avid crossfitters, but due to our busy jobs we had trouble combining healthy nutrition with this. We started using protein powder, but then found out that it had a lot of junk and chemical flavors added to it.” This had to change, according to the brothers. “Because organic and pure supplements were hardly available in the Netherlands at the time, the idea was born for Ekopura Nutrition: a company that focuses entirely on sustainable and healthy food supplements.”
Ekopura Nutrition now offers a wide range of supplements, including vitamins and magnesium. The brothers thought it was time to revamp the packaging. Lars explains, “We were using kraft pouches with labels, but wanted to switch to fully printed bags. That would save us a lot of time, for example in producing and applying the labels.” In addition to time savings, sustainability played a crucial role in this decision. “A fully printed pouch requires fewer materials. In addition, glue is harmful to the environment.”
How did Ekopura Nutrition end up with the Pouch Factory? Lars laughs, “Just when we were thinking about new packaging, we got a call from them. I visited the website and was immediately impressed. The very next day we received samples and they looked excellent. For me, quality comes first and for that it is essential to be able to move quickly. I felt that I had come to the right place for this at the Pouch Factory: the phone was answered quickly.”
Ekopura Nutrition’s pouches are made of kraft paper, with a cardboard look that optimally protects the supplements. To realize the perfect design, we put Lars in direct contact with the specialists at our design studio. Lars explains, “Often there is an intermediary involved, but with the Pouch Factory this was not the case. This direct contact was unique and very pleasant; they made time to consult. They then adapted the designs on the spot, while I could literally watch them via Teams. For example, at the last minute they suggested adjusting the back of the pouch. They were very flexible and proactively thought along to make our packaging as beautiful as possible.”
What does Lars think of the end result? “Our new design comes off perfectly. It reflects what Ekopura Nutrition stands for. The labels had a glossy finish, but the matte look we have now is much nicer and more playful. The pouches completely meet my expectations. Besides the design, I am also very satisfied with the proactivity and communication with the Pouch Factory.” Lars is also very pleased with the competitive advantage in the market. “Most supplements are sold in jars or plastic bags. Our packaging is now much more sustainable: it saves a lot of plastic and is future-proof.” He is already looking ahead to future collaborations. “For new products, I will definitely think of the Pouch Factory again.”
