According to Rae, Wakuli was founded in 2019 to eliminate “bad coffee” from the world. “The coffee farmer is the most important element in determining a coffee taste. Despite this, it turns out that they often barely earn enough to make ends meet. It is therefore not possible to arm oneself against climate change, which causes crops to fail more often. We want to change that by making coffee that does justice to production costs and gives the opportunity to invest in the planet.” In addition to selling coffee, however, Wakuli also got the idea to market coffee bars. “In view of the holidays, this had to be done within a month,” Rae says. So there was considerable time pressure, but this was not to be at the expense of quality. “Since no one knew about the coffee bars yet, it was incredibly important that the product look great. We needed 3,000 packages as soon as possible. Who could we entrust this to?”