Martijn went looking for a party who could think along with him on this. “I wanted to make the step to our new branding in one go. That was exciting: we had a somewhat older target group that was used to our plastic packaging. How would they feel about new packaging?” he says. In addition to having a party to develop new packaging, it was nice if they could think along with us. And with that, of course, it would also be nice if they understood the business. “We have products that sell a lot and products that are less likely to cross the counter. With many parties, you could only order the same number of packages. That was not practical. Especially since these packages were often offered in one and the same size. But not every vitamin pill is the same size. How was I supposed to handle that?”

That’s how Martijn ended up at the Pouch Factory. “They understood this problem and thought along,” the owner says with satisfaction. So the Pouchfabriek made 20 unique packages for 20 different Pure Life products. The quantities in this varied from 100 pieces to 2,500 pieces. But it wasn’t just the flexibility offered by the Pouch Factory that pleased Martijn. “The human aspect was also nice. After my application, I was immediately invited to the office to brainstorm. There were many options: shiny, matte, paper…. Which one should I choose? Not all of our products could stand heat and light well. That had to be taken into account, although the products also had to be securely packaged…. It was very nice that we could spar together about this.”