“Nature-is-Calling”
Merlijn Meijer had long had a great passion for nutrition and health. This year he decided to turn this interest into action and founded his own company: Nature-is-Calling. In this customer case he tells how we helped him with product packaging and thus the start-up of his business.
Nature-is-Calling offers medicinal mushrooms with the goal of supporting both mental and physical well-being. “These supplements have several benefits,” Merlin explains passionately. “For example, they can increase your energy level or libido.” Before the Web shop went live, he researched what packaging would best fit his vision. “I quickly arrived at pouches. The environment is very important to me and these packages contain significantly less plastic than jars.”
A pouch for natural supplements, that’s where we at the Pouch Factory have helped many start-ups. So Merlin had quickly found us online. “I had immediately saved the Pouchfabriek as a possible partner,” he says. “In particular because I could start with a small print run at this company. That was ideal because I was just starting out. I wanted to keep production low in the beginning because I didn’t yet know exactly how the products would catch on. The low minimum print run at the Pouch Factory saved me a lot in purchasing costs.”
Soon Merlin called the Pouch Factory for an appointment. His first impression? Merlijn: “The contact was personal and approachable. We were able to communicate simply via WhatsApp, instead of e-mail. That’s a lot faster and easier. It gave me a good feeling that they took the assignment seriously, but the way of working was not too formal.” At the Pouch Factory, we got to work on packaging for three different types of Nature-is-Calling products: Lion’s Mane, Cordyceps and Chaga. Merlin handled the design of the pouches himself. “I already had an image of what the packaging should look like: Kraft paper with light colors, so that the green color of the logo stands out nicely.” Our design team was there as a sparring partner, which in retrospect Merlijn was very happy with. Merlijn: “They helped me, for example, with the file type, so that the design I had created would also come out nicely on the pouch.”
Nature-is-Calling’s first product packaging became a reality. Merlijn: “I had set myself a deadline for the launch of the webshop and had factored in some margin to be on the safe side. In the end, that margin proved unnecessary: the pouches were delivered well in advance.” Meanwhile, Merlin is thinking about launching a new product. “For this, I would like to work with the Pouch Factory again,” he says. “The process went smoothly from start to finish. The pouches are of high quality and look attractive. I am very satisfied.”
