Pets are part of the family – and that deserves the best care, including high-quality food. But did you know that the packaging is just as important as the product itself? Rob Engelman recommends keeping the following key factors in mind.
A pouch keeps your product fresh, tasty, and safe.
A lighter package means lower CO₂ emissions during transport.
Packaging should fit seamlessly into daily routines.
Let your brand shine on the shelf – and during every feeding moment.
Pet food is sensitive to external influences. “Moisture, oxygen, and UV light can affect shelf life and nutritional value”, says Rob. “Products rich in fats or proteins – like meat strips or salmon snacks – particularly benefit from packaging with strong barrier properties.” A well-chosen pouch prevents spoilage and retains flavor and texture, just as intended. Rob recommends multi-layer pouches that keep snacks, kibble, or wet food fresh and lock in odors – much appreciated by pet parents.
Customers often open and close the package up to four times a day – making ease of use a top priority, says Rob. “It must store the food safely and be easy to open. But don’t limit convenience to home use alone.” Studies show people take their pets on the go more than ever – on vacation or daily walks. “That’s when portable packaging makes all the difference. Small sachets are perfect for treats on the go,” Rob advises. “They’re lightweight and ideal for quick snacks. They’re also a great way to introduce your product to new customers – for example, as a free sample during a walk.” There are also smart solutions for carrying larger quantities. “Flexible pouches can hold several kilos, fit easily into a backpack, and are resealable to keep the food fresh – even liquid food travels worry-free.”
Dutch pet owners spend an average of €682.80 a year on pet food. Even with rising prices, 74% say they won’t cut back. “That’s your chance to stand out”, says Rob. “Create a special edition pouch. No need for a new product – just design something unique that fits a season, holiday, or occasion. Think: a Christmas cat food pouch with red and green accents and a snowman-cat design.” According to Rob, special editions help your product stand out and create a sense of exclusivity. “Turn every pouch into an experience. Strengthen the emotional bond between your brand, your customer, and their pet.”
Around 25% of pet owners buy alternative food options, often with animal welfare or sustainability certifications. Packaging plays an increasing role in this. “Choose the most sustainable option possible”, says Rob. “For example, recyclable mono-material pouches made from a single type of plastic. These are easier to recycle in many countries. Lightweight materials reduce energy use and CO₂ emissions – and strengthen your image with eco-conscious consumers. Give your customer’s pet – and the planet – the very best.”
Want to learn more about pet food packaging? Rob is happy to help!
Always ready to meet seasonal or promotional demand.
Small adjustments make your pouch festive and eye-catching.
Order as few as 1.000 pouches.
Are you having trouble sorting things out? Or do you need advice regarding which type of packaging is suitable for your product?
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