“Festy Bites”
Putting the very best dog supplements on the market. That is the goal of Jeroen de Vink and Stephan Schroeders with their start-up FestyBites®. With five different nutritional supplements, they want to promote the health of dogs in the Netherlands and Belgium. “These should be considered the new standard by the market,” Stephan explains. “Packaging is an essential part of this. However, we had little knowledge about the world of product packaging. How were we to approach this?”
Jeroen and Stephan already had some ideas about the packaging for their supplements. For example, these had to have a professional look, but also be environmentally friendly. “Sustainability is very important to us from our own conviction,” Jeroen explains. “With our customers, the environment is also very important. In our start-up we want to be socially responsible. Not only do we put the health of the dog, but also that of the world first.” Another important issue was practical shipping. The packaging had to be sendable as a letterbox package so that shipping costs could remain low. “We had no idea what the shape of the packaging should be then,” Stephan laughs. “Jeroen and I looked in our kitchen cabinets for inspiration. Licorice and candy packaging caught our eye. These stand-up pouches were exactly the shape we thought would be beautiful and practical.” In other words: a pouch!
Jeroen and Stephan quickly came to the Pouch Factory for their pouch. “The website had a fresh and young look, which appealed to us,” Jeroen says. “We also saw that they were flexible in supplying the number of pouches. We could start small and then easily scale up.” The entrepreneurs also looked at websites of other suppliers. “With several Chinese companies you can get cheaper,” Stephan noted. “However, with these parties we did not know who we would be in contact with. Since we are completely new to the world of product packaging, we didn’t like that. Also, the quality was unclear. For launching a first product, that’s not nice.”
Jeroen and Stephan themselves already had an environmentally friendly type of packaging in mind. “However, the Pouch Factory advised us a different type of sustainable material,” Jeroen explains. Since the FestyBites® pouch would contain fats and animal products, it makes sense to use the material polyethylene on the inside. This allows FestyBites® to ensure the quality of their supplements. “The Pouch Factory was very clear in their communication,” Stephan says. “Since we had no experience with product packaging, it was nice that they thought along a lot. They also understood our urgency to get the supplements to market as quickly as possible.”
A fine and intensive cooperation developed. “Whenever there were problems, the Pouch Factory gave us practical solutions. That was very nice,” Stephan says. “Even when small adjustments had to be made to the design, they picked this up quickly.” The first sample of the pouch quickly came their way. “I saw tiny damages in the color,” Jeroen explains. “Other than that, the pouch was perfect, which is why I almost felt embarrassed to contact them about something so minor. The Pouch Factory solved this problem immediately.”
Jeroen and Stephan themselves already had an environmentally friendly type of packaging in mind. “However, the Pouch Factory advised us another type of sustainable material,” Jeroen explains. Since FestyBites®’s pouch would contain fats and animal products, it made sense to use the material polyethylene on the inside. This allows FestyBites® to ensure the quality of their supplements. “The Pouch Factory was very clear in their communication,” Stephan says. “Since we had no experience with product packaging, it was nice that they thought along a lot. They also understood our urgency to get the supplements to market as quickly as possible.”
A fine and intensive cooperation developed. “Whenever there were problems, the Pouch Factory gave us practical solutions. That was very nice,” Stephan says. “Even when small adjustments had to be made to the design, they picked this up quickly.” The first sample of the pouch quickly came their way. “I saw tiny damages in the color,” Jeroen explains. “Other than that, the pouch was perfect, which is why I almost felt embarrassed to contact them about something so minor. The Pouch Factory solved this problem immediately.”
The packaging of the very first FestyBites® products became a reality. “It was exactly how we had imagined it. Really 100 percent identical products,” Jeroen says proudly. “If you look at the meager knowledge we had about the packaging world in the beginning, it went wonderfully well,” Stephan laughs. “That was mainly due to the thinking of the Pouch Factory. There was a lot of understanding for us as start-ups.”
The supplements are now entering the market. At the Pouch Factory, we are proud to have been able to contribute to the beginning of FestyBites®. Jeroen and Stephan are already looking to the future of their start-up. “Should we expand quickly or launch new products on the market, it is great that we can turn to the Pouch Factory. They are a thinking and flexible partner for us as a start-up.”
Are you also a starter and curious how we can help you? Then feel free to contact us!
