At Pouchfabriek, we prioritize sustainability and quality, exactly what Ekopura Nutrition stands for. How did our collaboration come about? Lars Blom, founder of Ekopura Nutrition, shares the story.
“Direct contact with design studio is unique”
At Pouchfabriek, we prioritize sustainability and quality, exactly what Ekopura Nutrition stands for. How did our collaboration come about? Lars Blom, founder of Ekopura Nutrition, shares the story.
The family business Ekopura Nutrition was founded in 2015. Lars says, “My brother and I were avid CrossFit enthusiasts, but with our busy jobs, it was hard to combine this with healthy eating. We started using protein powder but found it was often full of artificial additives and chemical flavors.” This needed to change, according to the brothers. “Since organic and pure supplements were barely available in the Netherlands at the time, we had the idea for Ekopura Nutrition: a company dedicated to sustainable and healthy dietary supplements.”
Ekopura Nutrition now offers a wide range of supplements, including vitamins and magnesium. The brothers decided it was time to update their packaging. Lars explains, “We used kraft pouches with labels but wanted to switch to fully printed bags. This would save us time, such as in producing and applying labels.” Sustainability also played a crucial role in this decision. “A fully printed pouch requires fewer materials. Plus, glue is harmful to the environment.”
How did Ekopura Nutrition find Pouchfabriek? Lars laughs, “Just as we were thinking about new packaging, we got a call from them. I visited the website and was immediately impressed. The next day, we received samples, which looked fantastic. For me, quality is key, and being able to respond quickly is essential for that. I felt I was in the right place with Pouchfabriek: calls were answered promptly.”
Ekopura Nutrition’s pouches are made of kraft paper, with a cardboard look that provides optimal protection for the supplements. To create the perfect design, we put Lars in direct contact with our design studio specialists. Lars says, “Usually there’s an intermediary involved, but that wasn’t the case with Pouchfabriek. This direct contact was unique and very pleasant; they made time to consult. They adjusted designs on the spot while I could literally watch via Teams. At the last moment, they even suggested adjusting the back of the pouch. They were very flexible and proactively worked to make our packaging look its best.”
What does Lars think of the final result? “Our new design is perfectly executed. It reflects what Ekopura Nutrition stands for. The labels had a glossy finish, but the matte look we now have is much nicer and more playful. The pouches fully meet my expectations. Besides the design, I’m also very pleased with the proactivity and communication with Pouchfabriek.” Lars is also enthusiastic about the competitive advantage. “Most supplements are sold in jars or plastic bags. Our packaging is now much more sustainable: it saves a lot of plastic and is future-proof.” He’s already looking forward to future collaborations. “For new products, I will definitely think of Pouchfabriek again.”
