According to Rae, Wakuli was founded in 2019 to banish ‘bad coffee’. “The coffee farmer is the most important asset when it comes to determining a coffee flavour. Nevertheless, it appears that the hardly earn enough to make a living. Protecting themselves against climate change – the cause of many failed harvests – is often not an option. We want to change this by making coffee that does justice to the production costs and the opportunity to invest in the planet.” In addition to selling coffee, Wakuli also got the idea to market coffee sweets bars. “In view of the holidays this had to take place within a month’s time”, Rae explains. So, there was significant time pressure, yet this shouldn’t be at the expense of the quality. “Since no one had been familiarised with coffee sweets bars, it was of paramount importance for the product to look amazing. We needed 3,000 packages as soon as possible. Who could we rely on for this?”