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Does your snack packaging meet consumer expectations?

Across Europe alone, there are hundreds of snack brands – from major names to local producers and innovative startups. With so much competition, it’s more important than ever for your product to stand out both online and on the shelf. Today’s consumers expect snack packaging that’s both sustainable and practical: durable and protective, stylish and eco-friendly, convenient and portable. So how do you strike that balance? Rob Engelman explains.

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Strong brand experience

Make your brand stand out on the shelf.

Sustainable

Reduce CO₂ emissions and recycle with ease.

Versatile

Adapt quickly to new trends.

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Standing out on the shelf

The design of your packaging determines whether your brand gets noticed, recognized — and ultimately chosen. “Make the most of digital printing”, advises Rob. “With pouches, you can print in high resolution across the entire surface. Colors, imagery, and details like QR codes, promotions, ingredients or brand stories really come to life.” What about material choice and finishing? “Glossy finishes attract attention, and a metallized look adds a premium touch”, says Rob. “Want to inspire instant trust? Consider adding a transparent window so the product is visible. Here’s a great example.” Rob stresses the importance of staying true to your brand story: “Consumers are drawn to simplicity and authenticity. Choose a clean design with clear branding – and make sure to get expert advice!”

Sustainability as the new standard

What’s just as important as a strong visual impact? Sustainability. “Plastic packaging still plays a major role in the snack industry,” says Rob. “Innovative brands are constantly looking for the right balance between sustainability, design, and functionality. Pouches have a clear advantage: they offer a lower CO₂ footprint than many other packaging types and can be made from a single material, making them easier to recycle.” He continues: “With the new PPWR legislation, sustainable packaging will soon be mandatory. But beyond regulation, the market is already moving fast. Mars China, for example, launched a Snickers bar in a flexible mono-material pouch at the end of 2023 –and many brands are following with reusable, compostable, or recyclable solutions. Those who take sustainability seriously stay ahead of the curve.”

Flexible and fast to market

Leading snack brands often choose flexible packaging for its speed, versatility, and creative freedom, Rob explains. “Flexible packaging allows for variety – from small pouch runs to sample sachets or limited editions for trade shows. You can react quickly to trends, campaigns, or seasonal promotions without being tied to large inventories. Pouches also offer excellent protection, are efficient to produce, and ideal for on-the-go consumption.” And shelf space? “It’s used optimally”, says Rob. “Their slim shape means more products fit on the same shelf compared to rigid packaging. Plus, because pouches are lightweight and compact, they take up less space in cupboards or bags –something consumers increasingly appreciate.”
From chips and crackers to dried fruit and granola – a well-designed pouch is a smart way to stand out and bring your products to market fast!

  • Short lead times

    Always ready to react to seasonal opportunities or campaigns.

  • Flexible design

    Quickly adjust your design to trends, promotions, or new product lines.

  • Low minimum order

    Order your pouches from just 1,000 units!

The Pouch factory represents flexibility, quality and reliability.

We enable companies to quickly market products, with small print runs even from 1,000 pieces, completely flexibly, on the basis of own packaging design.

All the printed material is produced on the most modern digital technology, as a result of which we guarantee a perfect print quality which ensures your product to stand out on the shelves.

We must be careful with our planet. That is why the Pouch factory focusses on packaging concepts that contribute to sustainability and recyclability, for a better environment.

Order the desired pouches in your design by going to “upload design” or via the order page. Go through the steps by selecting the type of pouch, choice of material, finishing, measurements and numbers.

Download the working drawing on the order page and upload your design in accordance with this instruction to place your order in the basket.

Are you having trouble sorting things out, no problem, we are keen to assist you. Contact us by telephone or via email.

Set the “Settings of grid effects document” in Illustrator to 300 dpi.

In terms of design you can devise anything you like, but do take into account that printing is done in CMYK. Therefore, you should convert any spot colours and linked images to CMYK. Would you like a viewing window in your pouch, then see to a correct white formation. Trapping is not required. Contour all text to prevent font conflicts.

Save your document as a PDF printed material quality, Acrobat 5 (PDF 1.4).

We produce all packaging in Europe. The tailor-made pouches are always based on your design. The pouches are produced and shipped within 4 weeks. Does your order require more urgency, then we can also be of assistance. Contact us in case express delivery is required within 10 working days. The Pouch factory processes all orders from 1,000 pieces per pouch design.

On our website you can safely make your purchases via Ideal, PayPal or Bank transfer.

All packaging you receive from us, was tailor-made specifically for you. This means that orders up to 5,000 Euros must be entirely paid in advance. In case of orders that exceed 5,000 Euros, a deposit of only 50% of the order value is requested to be paid directly. The other 50% can conveniently be paid until 14 days after receipt of the shipment.

Certainly. After your order was produced, we will send you a tracking link to follow the status of your order, monitor the progress of your package and to communicate the delivery date with certainty.

No problem! If the measurements you desired are not in the order module then contact us. The Pouch factory is flexible in terms of desired measurements for the content of your product. By means of our modern and flexible printing technology, we are capable of adjusting the measurements to your wishes for each assignment.

In addition to numerous benefits, creating a customer account offers optimal order convenience and up-to-date information regarding the status of your order.

Order status: If you have an order outstanding with us, the status can be monitored as soon as you have logged in into your customer account.

Extensive shipping options: You can create a personal address book in your customer account, so you can have your orders delivered at any desired address.

Order history: All historic details are kept in your customer account, so orders from the past can easily be retrieved.

You can change all details of your customer account at any time, without permission. You can also delete your customer account; then your details will be entirely removed from our system.

Need advice?

Are you having trouble sorting things out? Or do you need advice regarding which type of packaging is suitable for your product?

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